About Lindsay May

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Fractional CMO & marketing coach for female founders

Hello, founder.

My mission is to help your business scale with a marketing strategy based on your data, the marketing trends proven to actually work, and my 16 years of experience in this industry. I created this fractional CMO program to become your right hand, guiding you through the confusing journey of marketing your business. That includes social media, SEO, your website, email marketing, your brand, and so much more.

I do the research, attend the conferences, build the connections, and invest in the education so you don't have to. I have a master's degree in Organizational Leadership, a track record of helping businesses like yours double their revenue, and an even mix of creativity and analytical behavior in my brain.

As a business owner myself, I know what it's like to invest in something that wastes your time, money, hope, and energy. Your success is not just a goal; it's a shared journey I'm fully committed to. I look forward to continuing to work together and celebrating your achievements.

I'm not here to be a general business coach or hype woman — I'm here to dig into your business, pull the curtains back, dive into the data, and put a bow on a strategy that will fix all its broken parts.

Ready to get started? Book a call with me — I can’t wait to chat.

xx Lindsay

  • "I cannot speak highly enough of Lindsay's expertise and dedication ... From the moment we began working together, Lindsay displayed a remarkable combination of kindness, patience, and compassion. She listened attentively to my vision and objectives, offering invaluable guidance every step of the way."

    - Hanna Bier | Money Coach, MoneyBliss

  • "Beyond her technical proficiency, Lindsay's unwavering support and encouragement made the entire process a joy. Whenever I faced challenges or uncertainties, she was there with a reassuring word and practical solutions. Her professionalism and dedication to client satisfaction are truly commendable."

    - Kari Natwick | Gut Health Dietitian, Gut BrainRD

  • "Lindsay had the knowledge I needed to create my vision. She understood me and what I was trying to accomplish."

    -Kass Gomez | Trauma Coach, Inspired Warrior Project

  • "Lindsay sticks to deadlines and is committed to helping you find answers to all your questions; whether she has them or has to search for it. She is well organized and a great communicator."

    - Salwa Owens | Designer & Speaker

My entrepreneurship story

I remember landing my first “big girl” job as editor-in-chief of a lifestyle and fashion magazine. I was in my early 20s and had the most exciting job I could ever dream up. I traveled the world, interviewed celebrities, reviewed restaurants and resorts, and produced fashion shows. Those 60+ hour weeks and nightly events fueled my passion for learning and growth, but I started experiencing burnout for the first time in my life.

That's when I jumped into marketing, starting with SEO. I went from interviewing musicians to interviewing thought leaders of corporations and nonprofits. As I started climbing the ladder, I wore ALL the marketing hats: social media, SEO, paid ads, email marketing, website design... And even though it was a lot of work, I loved it. I worked nights. Weekends. And I started losing myself again.

After two very toxic workplace experiences (that took a lot of therapy and inner work to heal), I left corporate to make my own rules, set my own boundaries, and make a more significant impact — this time as a female entrepreneur.

In February 2023, I launched The Happy Marketing Co., a website design and SEO agency. Niching down felt so aligned, and I loved being a female SEO expert (there aren't many of us). After a year and a half, I felt like something was missing. I didn't want to end my work at The Happy Marketing Co., but I wanted more. That's when I conceptualized and launched offering fractional CMO services and marketing coaching — which is why you're here!

I'm proud to help female founders, CPG brands, and service providers scale organically through strategic marketing leadership. I know what it's like to feel stuck, so I work one-on-one with entrepreneurs and their executives to take strategic action in their businesses and understand what marketing they really need to scale.

Let's make magic in your business together.

Marketing support for female founders

Fractional CMO Program

As your right hand in marketing strategy and leadership, I bring a wealth of expertise to the table. I'll audit what's working, build a strategy to improve what isn't, and guide your team toward strategic initiatives for scalability. Think of me as a part-time extension of your team, delivering full-time results.

Marketing Coaching

Through 1:1 coaching, I help you get ultra clear on how to take your business to the next level with a strategic marketing plan. If you're a soloprenuer, this is a great option to give you the clarity, accountability, and marketing expertise needed to grow your business this year and beyond.

The Happy LeadHer Podcast

The Happy LeadHer is an entrepreneurship and business podcast for women who want to have real conversations about burnout, stress, finding fulfillment, and how to lead yourself first. Get tips from wellness experts, badass entrepreneurs, and women just like you.